![]() ![]() Using this viewership data, combined with the TV Blueprint proprietary predictive model developed by AT&T Labs, AT&T AdWorks delivered a targeted media plan focused on the networks, days and day parts being watched most by the target audience.ĪT&T AdWorks ran the automotive company’s TV Blueprint campaign simultaneously with a similar traditional media campaign to analyze media efficiency. Approximately 28 percent of AT&T U-verse TV households (HH) matched the company’s target criteria. TV Blueprint matched the company’s specific targeting variables with aggregate and anonymous viewership insights from more than 15 million AT&T U-verse ® set-top boxes. As our auto campaign demonstrated, AT&T AdWorks’ advanced TV solutions are successful in increasing opportunities and cost efficiencies for advertisers.”ĪT&T AdWorks leveraged TV Blueprint to better understand and target potential customers of the auto company beyond simple indicators such as age and gender. “Our advanced TV advertising solutions, including audience targeting through TV Blueprint and iTV offerings such as dedicated branded iChannels and in-commercial overlays, provides a new level of audience engagement, brand awareness and lead generation in television advertising. “AT&T AdWorks is reinventing how advertisers target and engage with television viewers across screens,” said Mike Welch, president, AT&T AdWorks. The results demonstrated that TV Blueprint delivers stronger targeting and engagement results than previous iChannel auto campaigns that used traditional contextual media schedules. ![]() The campaign drove a 33 percent more efficient target CPM and nearly doubled traffic to the company’s iChannel. To aid developers and evaluators in conducting a well-designed evaluation, below is a summary of the process for determining Blueprints certification.NEW YORK, Ap-AT&T* AdWorks launched an advanced TV campaign for a major automotive company that included TV audience targeting through AT&T AdWorks TV Blueprint SM in combination with interactive in-commercial overlays and an interactive TV channel (iChannel). Rather, it is listed as Not Dissemination Ready – meaning the intervention has met criteria for evaluation quality and intervention impact (as determined by the Blueprints advisory board) but has not yet met the dissemination readiness criteria. If a well-evaluated intervention cannot provide such assistance, it will not be listed as a certified program. To meet this criterion, a developer or purveyor must have the organizational capacity to provide materials, training, and/or information for potential users to adopt and implement the intervention with fidelity. Once an intervention has met Blueprints criteria for evaluation quality and intervention impact, it is then assessed for dissemination readiness. Blueprints also has a Model+ rating, which requires at least one well-conducted RCT led by an evaluation team independent of the developer and his, her or their colleagues. In addition to these two criteria, a Model rating requires: 1) a high-quality RCT (evaluation quality), and 2) sustainability of effects for at least one year post intervention (intervention impact). The Blueprints registry standard for a Promising rating requires 1) one high quality randomized controlled trial (RCT) OR two well-conducted quasi‐experimental (QED) evaluations (evaluation quality), and 2) positive posttest findings – i.e., after the intervention ends – with no evidence of harmful effects (intervention impact). This standard serves as a “screener,” meaning that interventions that do not meet this criterion are ineligible for further review. An intervention’s guiding theory(ies), targeted risk and protective factors and outcomes, populations to be served, and specific content and methods of delivery must all be clearly identified. The first criterion (intervention specificity) focuses on the theoretical basis and logic model for the intervention. To aid developers and evaluators in conducting a well-designed evaluation, below is a summary of the process for determining Blueprints certification.īlueprints uses four criteria to examine the evidence of an intervention’s effectiveness: (1) intervention specificity, (2) evaluation quality, (3) intervention impact, and (4) dissemination readiness. ![]() ![]() Blueprints has a well-deserved reputation for using high standards – we do a rigorous review of the scientific evidence of effectiveness. Many developers who recognize the value of certification by Blueprints ask about the procedure to get their intervention certified. ![]()
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